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THESE DAYS, taking stock of a portfolio may leave many people wondering why they didn't stuff their money into a mattress. Investing in the new millennium hasn't been for punks.

After two crushing years, 2002 only added insult to equities’ injury. The economic recovery that so many expected never materialized. Instead, the manufacturing sector continued to wheeze, consumer spending began showing cracks and companies’ capital-spending plans were kept on ice. As if that weren’t enough, 2002 was the year corporate wrongdoing ran rampant. From WorldCom and Adelphia to ImClone and Tyco, there was little to give shareholders confidence in 2002. It's no wonder the Standard & Poor's 500, Dow Jones Industrial Average and Nasdaq ended the year 23.4%, 16.8% and 31.5% lower, respectively, marking the third straight year of losses.

Are these uncertain times? No doubt. But it's important to realize that from an investing perspective, we've faced uncertainty before. Consider that in 1991 -- before the raging bull market of the 90s took off -- Wall Street got no love at all. Two market crashes, a cripplingg banking crisis and an economy flirting with recession had soured people on investing. And that meant many investors missed out on substantial gains since they weren't invested in the market when it started to really rise.

The moral of the story is that you should almost always ignore what everyone else is thinking when it comes to stocks. More often than not, they're dead wrong. Savvy investors know that the best time to get into a stock is when everybody else is looking the other way. Certainly, investors who moved into stocks in early October 2002 demonstrated that. By year's end, the Dow Jones Industrial Average had gained more than 14.5%.

If you take a look at the applet below, you'll see that while there are many dangers in the short-term, the trend is upward over the long haul. The key, of course, is to buy the "right" stocks for your situation, which means you should understand why you bought a particular investment besides the fact your broker said it was a good idea.

Lesson No. 1 when it comes to stocks is that you shouldn't pay too much attention to what everybody else is thinking -- they're usually wrong.
Dow Jones Industrial Average. Source: Dow Jones


We've designed this section to provide the foundation you'll need to make those decisions for yourself. We'll begin by explaining what a stock is and how that determines its behavior on the open market. We'll also show you that the Dow is just a portion of the stock universe -- there are many more varieties of equities, each with their own set of behaviors. Finally, we'll introduce you to the notion of "valuation" -- how you tell whether a stock is expensive or cheap. None of it is rocket science.



 


 

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